Caldera Advertising – All In One Agency

Introduction

Ad agencies will charge high prices and have little return. Why not save on the agency fee and go straight to the source with a video production company that has marketing capabilities.

Yes! We are expanding our services and adding advertising as a way to help our current and future clients.

In this blog we will expand on how marketing combined with a video production company is a win-win for brands.

Email marketing

Email marketing is a great way to reach your target audience with regular communications that are relevant, timely and personalized. You’ll build relationships with customers, generate leads and re-engage at the right time in order to grow your sales.

According to eMarketer estimates, email will grow by 4.6% in 2019, compared to 3.9% for display ads and 1.4% for social media ads.

There are a few ways that businesses can use video in their email marketing efforts:

1. Include a video thumbnail in the email: Adding a thumbnail image of the video in the email can help entice the reader to click and watch the video.
2. Embed the video directly in the email: Some email clients allow for videos to be embedded directly in the email, allowing the reader to watch the video without leaving their inbox.
3. Link to the video on a landing page: Businesses can also include a link to the video on a landing page in their email. This allows the reader to watch the video while also collecting valuable information about the viewer, such as their email address.

Overall, using video in email marketing can help businesses capture the attention of their audience and increase the chances of their email being opened and watched. It’s an effective way to promote products and services, and it can help businesses build stronger relationships with their customers.

Caldera Films is now a Miami video production company with marketing capabilities click here to find out more.

Re-Marketing

Re-marketing is when you send an email to someone who has visited your site and then abandoned their shopping cart. This can be a great way to get people back on track with their purchase if they didn’t finish making it before leaving. It also helps you convert more sales because the more times people see your ads, the more likely they are to buy from you! It is estimated that customers now must see products 20x times before making a purchase!

Here are a few ways that businesses can use video in their re-marketing efforts:

1. Use video in display ads: Businesses can use video in display ads that are shown to people who have already visited their website. These videos can showcase products or services in a visually appealing way and help entice the viewer to return to the website.
2. Use video in retargeting emails: Retargeting emails are sent to people who have already visited the business’s website. These emails can include a video thumbnail or a link to a video on a landing page.
3. Use video on social media: Businesses can also use video in their retargeting efforts on social media platforms like Facebook and Instagram. These platforms allow businesses to create targeted video ads that are shown to people who have already visited their website.

Overall, using video in re-marketing campaigns can help businesses capture the attention of their audience and increase the chances of their ads being watched. It’s an effective way to promote products and services and drive website traffic.

Cart Rescue

Cart rescue is a strategy that aims to recover lost sales by targeting abandoned cart emails to people who have added items to their online shopping cart but did not complete the purchase. These emails often include a special offer or discount to entice the customer to complete the sale.

Using video in a cart rescue campaign can be an effective way to recover lost sales and entice customers to complete their purchase. Here are a few ways that businesses can use video in their cart rescue efforts:

1. Use video in abandoned cart emails: Businesses can include a video thumbnail or a link to a video on a landing page in their abandoned cart emails. These videos can showcase the products that the customer left in their cart and highlight the benefits of making the purchase.
2. Use video in retargeting ads: Retargeting ads can be shown to people who have added items to their online shopping cart but did not complete the purchase. These ads can include a video that showcases the products and entices the viewer to return to the website and complete the purchase.
3. Use video on social media: Businesses can also use video in their cart rescue efforts on social media platforms like Facebook and Instagram. These platforms allow businesses to create targeted video ads that are shown to people who have added items to their online shopping cart but did not complete the purchase.

Overall, using video in a cart rescue campaign can help businesses recover lost sales and encourage customers to complete their purchases. It’s an effective way to showcase products and drive conversions.

Lead Magnets

Lead magnets are incentives that businesses offer to their audience in exchange for their contact information, such as their email address. These can be things like ebooks, whitepapers, or webinars, and they help businesses build their email list and capture leads.

Using video with lead magnets can be an effective way to capture the attention of potential customers and encourage them to exchange their contact information for valuable content. Here are a few ways that businesses can use video with lead magnets:

1. Use video as the lead magnet: A video can be the lead magnet itself, with the viewer receiving access to the video in exchange for their contact information.
2. Use video to promote the lead magnet: A video can be used to promote a lead magnet, such as an ebook or whitepaper, by highlighting its value and encouraging the viewer to sign up to receive it.
3. Use video as a part of the lead magnet: A video can be included as part of a lead magnet, such as a video course or webinar, providing additional value to the viewer.

Overall, using video with lead magnets can help businesses capture the attention of potential customers and encourage them to exchange their contact information for valuable content. It’s an effective way to promote lead magnets and drive conversions.

Advertising agencies charge increasingly high prices for small return on investment. Caldera Films is now a Miami video production company with marketing capabilities. This will keep your costs low and returns high.

Landing Page

Landing pages are standalone web pages that are designed to convert visitors into leads or customers. These pages typically have a specific goal, such as capturing an email address or making a sale, and they often include a form for visitors to fill out.

Using video on a landing page can be an effective way to capture the attention of visitors and increase the chances of converting them into leads or customers. Here are a few ways that businesses can use video on their landing pages:

1. Use video as the main feature on the page: A video can be the primary focus of the landing page, with other elements like text and images supporting the video’s message.
2. Use video to explain a product or service: A video on the landing page can provide a detailed explanation of a product or service, helping to clarify its features and benefits.
3. Use video to tell a story: A video on the landing page can help engage the viewer and tell a compelling story about the business or its products.

Overall, using video on a landing page can help capture the attention of visitors and increase the chances of converting them into leads or customers. It’s an effective way to showcase products, explain their features and benefits, and tell a compelling story about the business.

Conclusion

Overall, email marketing, re-marketing, cart rescue, lead magnets, and landing pages are all effective strategies that can help brands connect with their audience and drive conversions and combined with video will have a big return.

By leveraging these tools, businesses can build relationships with their customers, promote their products and services, and capture valuable leads.

Caldera Films is now a Miami video production company with marketing capabilities. This is a vital combination that will take brands to the next level.

You can get in touch with us on this link to find out how Caldera Advertising can help.