Hero Campaign Film — Life Yoga Mat
Client
Clesign
Category
Product
Year
2019–2025
Services
Direction · Lifestyle · Tabletop · Motion
Location
Miami, FL · Utah · Colorado
Project Overview

"A yoga brand's world — shot with precision and intention."

The Challenge. Clesign needed product films that communicated both technical performance and aspirational lifestyle. A yoga brand's visual language must bridge precise product detail — mat texture, strap hardware, block geometry — with human movement and natural environments that make the product feel necessary.

The Approach. Shot across two environments: studio work in Miami for close tabletop detail under controlled light, and a location campaign in Utah capturing practitioners in expansive natural settings. The dual-environment approach gave Clesign footage suited to both e-commerce product pages and lifestyle brand storytelling.

The Result. A complete campaign library across two shoots — hero lifestyle films, tabletop e-commerce cuts, and social-ready vertical formats — giving Clesign a versatile asset suite for their full marketing stack.

Campaign Films

Life Yoga Mat — Full Series

Series 01  ·  Miami
"Garden of Eden"

Series 02  ·  Utah
Remote Locations — 7 Films

Series 03  ·  Colorado
Alpine Calm — 6 Films

Series 04  ·  Miami
Design District — 2 Films

Series 05  ·  Miami
Family Beach
Production Stills

Campaign Gallery

Clesign — lifestyle 1
Clesign — lifestyle 2
Clesign — product 3
Clesign — lifestyle 4
Behind the Scenes

On Set

BTS 1
BTS 2
BTS 3
BTS 4
BTS 5
BTS 6

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