Adidas “Velostan” — Stan Smith (South Florida Unit)

Local production services for a German client’s Adidas Velostan campaign featuring Stan Smith and Jessica Pegula. We handled crew hiring, logistics, gear, and location filming across South Florida.

Commercial Production Services Miami Adidas Stan Smith

Campaign Links

Watch the spot — Facebook

See the reel — Instagram

Product link: adidas.com — Velostan Smith

Scope & Approach

We supplied end-to-end local production support: crew staffing (camera, G&E, sound, PA), permitting coordination, gear rental, and on-location logistics. The creative aligned with Adidas’ global look—clean motion, crisp natural light, and purposeful blocking to highlight the product’s design language.

Local crew & logistics across South Florida locations
Camera, lighting, grip, sound packages sourced from trusted vendors
Tight coordination with the remote client team for schedule and approvals
Rapid turn coordination for social and global distribution

Miami resources: Top Camera & Lighting Rental Companies in Miami

Credits

Local Producer / Production Services: Enrique Caldera (Caldera Films)
Client: Adidas (Germany)
Talent: Stan Smith, Jessica Pegula
Location: South Florida (Miami unit)
Services: Crew staffing, gear sourcing, logistics, permitting, on-set management