Ammsun — Amazon Beach Umbrella Campaign
A vibrant Amazon lifestyle and product campaign highlighting Ammsun’s beach umbrellas and cabanas. Each video brings to life summer moments — families, friends, and the simple joy of a perfect beach day.
Amazon Product Video Lifestyle Beach Miami Family & Friends
Product Photography
Featured Video — Family Beach Day
A sun-soaked family lifestyle film that blends beauty, function, and ease — showcasing Ammsun’s durable, travel-friendly beach umbrellas in a real-world environment.
Additional Campaign Videos
Approach
Our creative focus was on pairing real lifestyle with product clarity. Each Ammsun video showcases function in motion — easy setup, portability, and stability in windy conditions — while maintaining a soft, aspirational tone consistent with Amazon’s visual guidelines. The result is a clean library of product films for social, listing, and brand store use.
- Shot across multiple Miami beaches with real families and friends
- Amazon-optimized framing and aspect ratios (1:1, 16:9, 9:16)
- Mix of lifestyle and tabletop product inserts
- High-volume deliverables for Amazon, Shopify, and social media
Credits
- Director / DP / Editor: Enrique Caldera
- Producer: Caldera Films
- Client: Ammsun (Amazon Seller)
- Location: Miami, Florida
- Deliverables: 8 main product films + photography set
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