Clesign — Life Yoga Mat Campaign
A multi-chapter brand campaign spanning remote deserts, alpine ranges, beaches, and a modern city backdrop. We shaped a cohesive visual language for Clesign’s Life yoga mat line across multiple travel shoots.
Commercial Lifestyle Travel Campaign Yoga Utah Colorado Miami Photography
“Garden of Eden” — Miami
A lush, grounded identity piece that positions Life as a natural extension of everyday wellness.
Approach
- Natural light + macro botanicals for tactile connection
- Warm, inviting palette to emphasize comfort & routine
- Soft camera movement, quiet pacing, wellness-forward VO potential
Utah Series — Remote Locations
Seven short films across iconic landscapes—each a standalone vignette that reinforces durability, calm, and breath.
Utah Stills
Colorado Series — Alpine Calm
High-altitude practice pieces—crisp air, soft breath, resilient mats. The latest chapter in the Life campaign.
Colorado Stills
Miami — Design District
Modern, fashion-adjacent walk-and-practice pieces that connect the brand to a contemporary urban aesthetic.
Miami — Family Beach
Warm, approachable family piece—sunlight, sand, and a gentle practice by the water.
Credits
- Director / DP / Editor: Enrique Caldera
- Producer: Caldera Films
- Locations: Utah (Arches, Bryce, Salt Flats, Park City, Island in the Sky), Colorado (multiple alpine sites), Miami (Garden, Design District, Beach)
- Delivery: Multi-spot campaign (web/social/paid), stills, galleries
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