Niphean — Paddleboard Lifestyle Campaign
A cinematic lifestyle campaign for Niphean Paddleboards, blending adventure, family connection, and product performance. Created for Amazon and social use, this series showcases how the product fits real life — from calm lakes to family fun on the water.
Amazon Product Video Lifestyle Outdoor Adventure Family
Product Photography
Featured Video — Main Commercial
Main lifestyle commercial featuring family moments, paddleboard adventure, and emotional storytelling.
Additional Campaign Videos
Includes extended campaign variant and social cutdowns.
Approach
The creative goal was to capture both product features and lifestyle emotion — balancing Amazon-ready clarity with cinematic storytelling. Each scene combines movement, light, and authenticity to convey quality and connection to nature.
- Shot on Sony FX6 and FX3 in 4K 10-bit for dynamic range
- Natural light + drone coverage for wide scenic motion
- Hero family sequence + product detail inserts
- Edited in multiple aspect ratios for social use (1:1, 9:16, 16:9)
Credits
- Director / DP / Editor: Enrique Caldera
- Producer: Caldera Films
- Client: Niphean (Amazon Seller)
- Location: Miami, Florida
- Deliverables: 6 main product films + photography set
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Explore more Product Videos • Visit 12 House Studios for additional Amazon lifestyle films • Start a Project