Behind the Scenes
On Set
"World-class production services for one of sport's most iconic brands."
The Challenge. Adidas required a trusted local production services partner for the Velostand shoot in South Florida — a crew who could execute at the highest professional level and integrate seamlessly with their in-house creative team.
The Approach. We provided full production services including crew supply, equipment rental coordination, location scouting support, and on-set production management. Our role was to ensure the creative vision arrived on screen without friction.
The Result. A seamless production partnership that delivered the Velostand spot on schedule and on budget, reinforcing Caldera's reputation as a reliable high-end production services provider.
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