You see a video of a young couple laying on beach chairs, tanned skin, sun hats on, fruit bowl ready, and to top it off, coconut-scented sunscreen being lathered on their kids. You start to fondly remember your childhood memories while on family vacations, back when your parents used to chase after you to get the protective lotion on your skin. A smile stretches across your face instantly, and whether you know it or not, your brain just developed a positive association with the product showcased in the travel video ad, making you more inclined to purchase it.
This is the power of using travel videos to sell products. If you’re looking for the ultimate way to highlight the benefits of your products, you’re in the right place. Read on to learn about why travel videos rank as one of the top ways to sell products…
People buy based on emotions
If you were to walk through an aisle of sunscreens while shopping, you’d likely pick up a random bottle and call it a day. On the contrary, if you were to watch a travel video of a particular brand beforehand that sparked some emotion, you’ll end up reaching for the bottle in the video.
In his book titled How Customers Think: Essential Insights into the Mind of the Market, Harvard professor Gerald Zaltman says that 95% of all purchase decision-making happens due to an emotional connection in the subconscious mind. Our emotions urge us to make all types of decisions, with purchases being no exception.
By creating travel videos for your products, you can spark an emotional connection that engages and persuades customers to choose your brand in a way that words alone can’t.
Imagination goes a long way…
When a house is being listed on the market, realtors often arrange a home staging session before potential buyers come in for the open house. Why? Because only then can clients imagine themselves living in the space. This immersive experience is more convincing than simply having a realtor share the house attributes with clients.
With a travel video, you get the same effect. If you’ve done a great job in your video, showcasing the product being used allows people to imagine a more improved version of themselves with your product in their life.
Convey more information
Most people won’t read all the information when visiting your product listing. By creating an engaging and alluring travel video, you can convey an enormous amount of information. Not only that, but once you have the attention of potential buyers, you can include other information which they may have otherwise skipped in the listing, so take full advantage (attention is currency after all)
Differentiate yourself from competitors
Last but not least, travel videos can elevate your brand and set you apart from close competitors. If you’re selling on a marketplace, there are dozens of other brands with the same product, why should they choose you? Creating a travel video solves this dilemma for consumers. You can show (don’t just tell) them why your product is superior, and how it will improve their lives.