Butter Bell — Commercial
Lifestyle tabletop spot featuring a family enjoying a weekend brunch—warm, tactile visuals that put the ceramic Butter Bell crock at the heart of the table.
Commercial Lifestyle Tabletop 60s master + variants Houston, TX

Feature Video
Deliverables: 1:00 master, 30s & 15s cutdowns, social crops (9:16, 1:1).
Overview
- Client: Butter Bell
- Type: Commercial / Lifestyle Ad
- Setting: Natural-light kitchen & dining table; family brunch scenario
- Location: Shot on location in Houston, Texas
- Produced by: Caldera Films
Approach
We leaned into warmth and tactility—macro detail on ceramic textures and butter, soft daylight, and lived-in table styling. Camera language favors close, inviting frames, punctuated by wider lifestyle shots to ground the product within the ritual of weekend brunch.
- Tabletop cinematography with macro detail & shallow depth of field
- Natural daylight + bounce; minimal grip for authentic feel
- Talent direction for natural family interactions
- Multiple aspect ratios delivered for TVC & social
Credits
- Director / DP / Editor: Enrique Caldera
- Stylist: Duy Hoang
- Producer: Caldera Films
Gallery



Behind the Scenes



Related Projects
More Commercials • See Crystal Oasis • Filmed in Houston, TX • Start a Project