A Step in The Right Direction

Video Production Plus Digital Marketing

New Year brings new challenges and we at Caldera are ready to take them on. We know that communication is key to success so we’ve expanded our team and will now be offering digital marketing services to every client. Our team has always been adept at getting your message across creatively, whether it was through video, still images or other mediums. Now with the added benefit of a marketing department, we can bring the message to customers in multiple forms.

Caldera is a miami based video production company and we are adding a digital marketing department, giving clients new ways to reach customers

See our previous blog about multiple forms of marketing that get the job done.

Bellow are some facts about digital marketing to give you an idea of why this is a good option.

1. Digital marketing includes a wide range of tactics and strategies, such as search engine optimization (SEO), content marketing, email marketing, social media marketing, pay-per-click (PPC) advertising, and more.
2. Digital marketing allows businesses to reach and engage with customers online, where they spend a significant portion of their time.
3. Email marketing has an average return on investment (ROI) of 122%, making it one of the most effective forms of digital marketing.
4. Social media marketing can help businesses increase brand awareness and reach new customers, with over 3.6 billion people using social media worldwide.
5. SEO can help improve the visibility of a website in search engine results pages, leading to increased traffic and potential sales.
6. Mobile devices, such as smartphones and tablets, are increasingly being used to access the internet, making it important for businesses to have a mobile-friendly website.
7. Video content is highly effective in digital marketing, with studies showing that it can increase conversions and drive sales.
8. Personalization is a key aspect of digital marketing, with personalized emails and targeted ads being more effective at converting customers.
9. A/B testing is a common practice in digital marketing, where two versions of a campaign are compared to see which performs better.
10. Data and analytics are important in digital marketing, as they help businesses understand the effectiveness of their campaigns and make informed decisions.

Video is the most powerful marketing tool. When you add marketing team to it, the campaign is sure to be successful.

Get in touch with us today to find out how we can help.