"Six activations. One client. Twenty-three pieces of brand content shot on location in Miami."
The Brief. Centinela Tequila brought us in to produce a full suite of brand content across six live activations and events in Miami — Black Coffee, padel, beach volleyball, soccer, swim, and a flagship cinematic series called The Meeting. Each activation needed its own dedicated content package, shot and delivered for Instagram and TikTok.
The Approach. We embedded with the brand across all six environments, capturing athletes, artists, and real moments at each location. The Meeting was the campaign's narrative anchor — eight cinematic episodes shot across the padel and F1 Miami Week activations. The remaining categories were shot as standalone brand films.
The Deliverables. Twenty-three videos in total: one Black Coffee film, two padel films, eight episodes of The Meeting, four beach volleyball pieces, three soccer films, and eight swim videos — all edited, color graded, and formatted for vertical social distribution.
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